Posted in Corporate Finance, Global Finance on 08. May, 2012
Debt Relief With Debt Management Methods- Currently when there are individuals generating in large numbers and large numbers, there are individuals who are even managing to stay hand to lips. It is difficult to estimate anything in economic climate as there is always an area of concern and when it visits it actually places you [...]
Posted in Corporate Blog, Corporate HR, Online Marketing on 05. Mar, 2012
We discussed earlier in the week just how the corporate blog scores over social networking sites. We also told you why, despite the widespread promulgation of Facebook, Twitter and their ilk, there’s really no competition with corporate blogging and the latter would continue to work well it its given role. Here are a few more [...]
Posted in Corporate Blog on 29. Feb, 2012
A little while back, we told you about some truths about your corporate blog that you must face up to. Today, we bring you some more facts about corporate blogging that you need to incorporate into the basic approach you take towards your corporate blog. Keeping these points in mind would stand you in good [...]
Posted in Corporate Blog on 27. Feb, 2012
It’s an oft repeated question these days: who needs a corporate blog these days? There are better ways to grab eyeballs, generate a buzz and basically let your brand interact with your customers; Facebook with all its apps and the ‘like’ feature, Twitter’s short and sweet one-line updates, LinkedIn with its professional look appealing especially [...]
Posted in Corporate Blog, Online Marketing on 20. Feb, 2012
A corporate blog can be as effective a tool as the concerned organization wants it to be. An oft observed fact, however, is that it seldom gets utilized to its maximum potential The “because it’s there” style of thinking probably didn’t work for George Mallory’s Mt. Everest quest; truth be told, we would never know [...]
Posted in Corporate Blog on 31. Jan, 2012
So you’ve been running your corporate blog for a while and, owing to regular posts, good content and some spot-on SEO work, you’re generating a healthy readership (judging by the ‘hits’ anyway). But are you still using your corporate blog to the max? Your corporate blog, as we’ve discussed before, is a great engagement device. [...]
Posted in Corporate Blog on 21. Dec, 2011
Increasing traffic to your corporate blog helps you raise awareness of your company and its products and services. You do have to be committed to your blog to make it successful, though. Using your company blog in your public relations campaign is not as easy as slapping some copy on your website and hoping people [...]
Posted in Corporate Blog on 11. Nov, 2011
In an ideal world, your corporate blog would be a work of creativity that would push the envelope on online marketing communications. Unencumbered by political correctness and minor technicalities, it would be the one channel you’d use to directly talk to your consumer; brand communication at its best. However, the person who thought of this [...]
Posted in Corporate Blog, Online Marketing on 04. Nov, 2011
The ways in which your corporate blog can be a play a crucial role in your marketing communications strategy are manifold. It helps you improve search engine presence, projects your organization as a business concern with a customer-driven culture, and gives you a viable platform for enhanced target audience engagement by regularly giving them useful [...]
Posted in Corporate Blog, Online Marketing on 30. Oct, 2011
An organization’s corporate blog has very high potential as a marketing tool, for reasons that we already know: it is yet another way of routing traffic to the main site and search engine visibility improves. Also, you get a direct channel that can cut through all the political correctness and appropriateness censorship and other factors [...]
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