Posted in Corporate Blog on 15. Aug, 2011
A corporate blog is quintessential in today’s business environment. Back in the day, companies had a personal relationship with their customers. Over the years the customer relations were restricted to phone calls, emails and with the outsourcing boom, they were now talking to “hired” company representatives. All this changed when people began to voice their opinions online and the blogging age began.
Goal of a corporate blog when it comes to customer relations
Take a quick look at the Google blog. The idea is simple, if there must be information circulating in the world wide web about you and your company, would it better if you wrote that information or someone else? Your customers would know about it, whether you like it not. A corporate blog ensures that it’s YOU who tells the world the way it is, and not someone else with our own personal agenda. Customer Relations has a lot to do with the flow of information and if you have use your corporate blog in that right manner, you will always be one who is heard.
Corporate blog and its purpose in customer relations
A corporate blog not only improves customer relations, it can serve as the single direct link between you and your customers thereby removing all the middle channels of communication, which will be greatly appreciated by your customers. If you can manage your corporate blog, then half of your customer relations are taken care of. A customer wants to know what you, the company, are up to, they also want to know any new developments going on in the back, and blogging ensures that you are the first to inform your customers about any new development. A corporate blog provides a powerful online presence to the company and you will be directing their attention, whether positive or negative, to the blog, which is what any company, would want. You now have control and get first hand information of what your people want.
Corporate blog and its importance in customer relations
A corporate blog is the company’s mouthpiece. Being online, it can reach a greater audience than any single advertisement you run on television or newspaper. Once a customer knows that you have an online presence, they will pay attention. Also, a customer with issues is more likely to talk to you directly, and a corporate blog provides that outlet. A simple comment on your blogpost and the ball is in your court on how you will handle to query. The importance of a corporate blog in customer relations cannot be rated or measured, but let’s take a look at normal human behavior:
If you hear a rumor, that there is some interesting promotion being run, or a new product is being launched, wouldn’t you like to hear it “from the horse’s mouth”? A corporate blog will do just that. It will provide that required outlet where all your customers and potential customers will head to in order to clarify and get more information.
Understand, your company’s mouthpiece will be constantly monitored for information. Once your company’s blog hits the blogosphere, there is no stopping the amount of customers looking forward to your next update. It’s simple, you control information, you talk to your customers, your customers come to you directly, your customer relations improve.
With the advent of social media, customers now have more than necessary outlets to voice themselves. Although a corporate blog is part of the social media network, careful integration between your facebook fanpage, youtube account and twitter account with your corporate blog will only increase your online presence.