Posted in Corporate Blog on 23. Aug, 2011
Corporate Blog’s are the latest in the online marketing strategy. Along with social media sites, a corporate blog makes for a very powerful tool to get into the eye’s of the customers. The question remains on how to manage your corporate blog and ensure that you blog for business.
Corporate blog to increase business: how to blog for business
The fundamental reason for your company to have a corporate blog is to have a strong online presence and representation. Everything is online. With the rapid growth of forums and social sites, one comment or post against your company, and the world knows about it. In this regard a corporate blog comes handy since you can control the extent of damage by having a simple post on the issue.
The real question is however, how do you blog for business? Any enterprise undertaken, no matter how small, must give profit or else it’s a waste of time and resources. Blogging for business is not to be looked at with the traditional perception. Your business is not just on the new customers your blog will bring, but how well you keep your repeat customers happy. A corporate blog goes a long way in customer relations and that is a great help for business.
Blog for Business by making your corporate blog a part of your company
Your customers only see the end product that you provide and are in touch with just a handful of employees. The rest of the “machinery” is hidden away in offices and meeting rooms. Bring them to the forefront. Whenever you launch a new product, let your corporate blog run a post by one of the designers or have the marketing team talk about how they launched the product. This will provide valuable insights into how you as a company do business and develop an important bond with your customers. Understand, this is the information age, the more you share the more hits you get. Period.
Making the corporate blog a part of your company will also show you as an open organization, one of the important aspects to be taken into consideration. Look at the latest TV shows and you’ll find out that majority of your customers, consumers, buyers are watching reality tv, where everything is out in the open. The days of secrecy in everyday decisions are long gone, people are more open about themselves and they will greatly appreciate an open organization.
Blog for Business, make every post of your corporate blog count
Running a corporate blog is not just about stating “what’s new”. The important aspect of blogging for business is to ensure that each and every post of your corporate blog is part of a marketing strategy. To blog for business, you must have a schedule ready for your blog posts. Get your corporate blog registered with statscounter. This simple tool shows you what keywords and blog posts give you most traffic. Analyzing this information will greatly boost your strategy not just for blogging, but also for getting eyeballs on your new and latest products.
Blogging for business is a long term plan. Do not expect results from the get go and if you do get positive results, do not fly. Understand, one good result is not going to spiral up your sales charts and one bad result is not going to bring it down. Stay patient and diligent, soon you will have a constant flow of loyal readers which will impact your business for the better and you will see for yourself the power of a corporate blog.