Posted in Corporate Blog, Corporate HR, Online Marketing on 05. Mar, 2012
We discussed earlier in the week just how the corporate blog scores over social networking sites. We also told you why, despite the widespread promulgation of Facebook, Twitter and their ilk, there’s really no competition with corporate blogging and the latter would continue to work well it its given role. Here are a few more [...]
Posted in Online Marketing on 02. Mar, 2012
So what’s brand loyalty? From traditional advertising to the newly emerging concepts such as that of the corporate blog, the entire set of motives that drive brand communication and other branding related activity are aimed at ensuring brand loyalty. The basic ideas goes like this: if you’re a brand with distinct, defined traits rather than [...]
Posted in Corporate Blog, Online Marketing on 20. Feb, 2012
A corporate blog can be as effective a tool as the concerned organization wants it to be. An oft observed fact, however, is that it seldom gets utilized to its maximum potential The “because it’s there” style of thinking probably didn’t work for George Mallory’s Mt. Everest quest; truth be told, we would never know [...]
Posted in Online Marketing on 10. Feb, 2012
Spending on online marketing, or trying to build your brand up through your corporate blog wasn’t a bad idea, just in case you’re wondering already. According to the latest market reports, and the opinions of some experts from this field, online marketing, and internet advertising almost by extension, has finally come out of the shadow [...]
Posted in Corporate Blog, Online Marketing on 25. Jan, 2012
Let us state at the outset, before we delve further into the nuances of podcasting, that anybody managing a corporate blog ought to know about podcasting and all that it can do for your corporate blog. Introduction: What’s a Podcast? Although the basic concept of a digital broadcast goes back as far as 1998, it was [...]
Posted in Corporate Blog, Online Marketing on 04. Nov, 2011
The ways in which your corporate blog can be a play a crucial role in your marketing communications strategy are manifold. It helps you improve search engine presence, projects your organization as a business concern with a customer-driven culture, and gives you a viable platform for enhanced target audience engagement by regularly giving them useful [...]
Posted in Corporate Blog, Online Marketing on 30. Oct, 2011
An organization’s corporate blog has very high potential as a marketing tool, for reasons that we already know: it is yet another way of routing traffic to the main site and search engine visibility improves. Also, you get a direct channel that can cut through all the political correctness and appropriateness censorship and other factors [...]
Posted in Online Marketing on 11. Oct, 2011
The bikini concept is an interesting marketing tactic, particularly effective at selling or marketing a new concept, product or service. Corporate Blog: The Bikini Model for Marketing Bikinis owe their popularity (and notoriety) to the fact that they reveal the suggestive while concealing the vital. The bikini concept is essentially based on this premise and [...]
Posted in Online Marketing on 03. Oct, 2011
Social networking, blogs, and smart phones are only some of the visible signs of social media impact in society today. Social media has greatly revolutionized the way people interact with each other. This blog post highlights some of the things that are now being recognized as a social media impact, albeit in general. Social Media [...]
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