Posted in Corporate Blog, Online Marketing on 20. Feb, 2012
A corporate blog can be as effective a tool as the concerned organization wants it to be. An oft observed fact, however, is that it seldom gets utilized to its maximum potential The “because it’s there” style of thinking probably didn’t work for George Mallory’s Mt. Everest quest; truth be told, we would never know [...]
Posted in Corporate Blog on 31. Jan, 2012
So you’ve been running your corporate blog for a while and, owing to regular posts, good content and some spot-on SEO work, you’re generating a healthy readership (judging by the ‘hits’ anyway). But are you still using your corporate blog to the max? Your corporate blog, as we’ve discussed before, is a great engagement device. [...]
Posted in Corporate Blog, Online Marketing on 25. Jan, 2012
Let us state at the outset, before we delve further into the nuances of podcasting, that anybody managing a corporate blog ought to know about podcasting and all that it can do for your corporate blog. Introduction: What’s a Podcast? Although the basic concept of a digital broadcast goes back as far as 1998, it was [...]
Posted in Corporate Blog on 21. Dec, 2011
Increasing traffic to your corporate blog helps you raise awareness of your company and its products and services. You do have to be committed to your blog to make it successful, though. Using your company blog in your public relations campaign is not as easy as slapping some copy on your website and hoping people [...]
Posted in Corporate Blog on 11. Nov, 2011
In an ideal world, your corporate blog would be a work of creativity that would push the envelope on online marketing communications. Unencumbered by political correctness and minor technicalities, it would be the one channel you’d use to directly talk to your consumer; brand communication at its best. However, the person who thought of this [...]
Posted in Corporate Blog, Online Marketing on 04. Nov, 2011
The ways in which your corporate blog can be a play a crucial role in your marketing communications strategy are manifold. It helps you improve search engine presence, projects your organization as a business concern with a customer-driven culture, and gives you a viable platform for enhanced target audience engagement by regularly giving them useful [...]
Posted in Corporate Blog, Online Marketing on 30. Oct, 2011
An organization’s corporate blog has very high potential as a marketing tool, for reasons that we already know: it is yet another way of routing traffic to the main site and search engine visibility improves. Also, you get a direct channel that can cut through all the political correctness and appropriateness censorship and other factors [...]
Posted in Corporate Blog, Corporate HR on 23. Oct, 2011
Hi I’m workplace gossip and I have returned with more about myself and I know that my friends haven’t forgotten me. My creators love me and my victims hate me but achievers take no notice of me. If someone has vested reasons to come closer to me, such as to satisfy their own personal needs, [...]
Posted in Corporate Blog, Corporate HR on 19. Oct, 2011
My name is Workplace Gossip. Everyone loves me; however, I am nobody’s friend. I maim without killing. it is I who cause breaches in trust and lowered morale levels within a team.. I am responsible for lost productivity and wasted time. I break hearts and ruin lives. I am sly and malicious and gather strength [...]
Posted in Corporate Blog on 28. Sep, 2011
In today’s net savvy era, a corporate blog is the most effective and dynamic way of putting your corporate brand identity across to your prospective customer base. Integration of blogging platforms with social media networks makes it that much easier for you to not only link to external videos and media, but also to viral [...]
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