Posted in Corporate Blog, Online Marketing on 25. Jan, 2012
Let us state at the outset, before we delve further into the nuances of podcasting, that anybody managing a corporate blog ought to know about podcasting and all that it can do for your corporate blog. Introduction: What’s a Podcast? Although the basic concept of a digital broadcast goes back as far as 1998, it was [...]
Posted in Corporate Blog on 21. Dec, 2011
Increasing traffic to your corporate blog helps you raise awareness of your company and its products and services. You do have to be committed to your blog to make it successful, though. Using your company blog in your public relations campaign is not as easy as slapping some copy on your website and hoping people [...]
Posted in Corporate HR on 12. Dec, 2011
As corporate recruitment practices go, resumes are pretty much the primary contact between the company and a potential candidate. From the candidate’s point-of-view, the resume is the main tool that they use search for jobs and introduce themselves to would-be interviewers, if it comes to that stage. The candidate, on the other hand, would easily [...]
Posted in Corporate HR on 22. Nov, 2011
The top echelon leadership of a company usually doesn’t have much time for much else other than the bigger picture and the bottom-lines. Numbers and figures — conversions, revenues, turnovers, profits, etc — are of paramount importance to every business organization; indeed, the very reason for its existence. No business entity can survive if the [...]
Posted in Corporate HR on 19. Nov, 2011
Like it or not, workplace blues are often our own creation. Working your way to success in a corporate environment is challenging enough without us adding to our own difficulties. The tough part is, it happens inadvertently, as a result of a variety of factors such as flawed conditioning, deep seated insecurities and a reluctance [...]
Posted in Online Marketing on 14. Nov, 2011
If you are pondering over the benefits of the revenue spent on online advertising and marketing or wondering if it was a bad idea to attempt brand-building through your corporate blog, wonder no more. The Internet Advertising Bureau, in its latest report, has made it very clear that online advertising, for years the poorer cousin [...]
Posted in Corporate Blog on 11. Nov, 2011
In an ideal world, your corporate blog would be a work of creativity that would push the envelope on online marketing communications. Unencumbered by political correctness and minor technicalities, it would be the one channel you’d use to directly talk to your consumer; brand communication at its best. However, the person who thought of this [...]
Posted in Corporate Blog, Online Marketing on 04. Nov, 2011
The ways in which your corporate blog can be a play a crucial role in your marketing communications strategy are manifold. It helps you improve search engine presence, projects your organization as a business concern with a customer-driven culture, and gives you a viable platform for enhanced target audience engagement by regularly giving them useful [...]
Posted in Corporate Blog, Online Marketing on 30. Oct, 2011
An organization’s corporate blog has very high potential as a marketing tool, for reasons that we already know: it is yet another way of routing traffic to the main site and search engine visibility improves. Also, you get a direct channel that can cut through all the political correctness and appropriateness censorship and other factors [...]
Posted in Corporate HR on 26. Oct, 2011
Workplace gossip, even if it’s not spiteful, kills solidarity and self-esteem. It may sound like an un-disruptive, obvious spin-off of the corporate world, but you are terribly mistaken. If workplace gossip is left unbridled, it can open a whole new can of worms on a company’s productivity. Here are some pointers for dealing with workplace [...]
Our corporate blog will cover the latest news in the world of finance. Be it Global financial news, updates on IMF & World Bank or any heavy-weight making waves, the Elite Grup team will bring you the details right here at the click of a button. Stay tuned for topics such as inflation, taxation, reverse ratio, stock market, anything that can impact your financial status directly or indirectly.
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